Digital Project Manager Adalah

Soft Skills dan Hard Skills Project Manager Digital Marketing

Soft skills dan hard skills yang diperlukan oleh seorang Project Manager di bidang Digital Marketing adalah sebagai berikut:

Kombinasi dari kedua kategori keterampilan ini akan membantu seorang Project Manager Digital Marketing untuk mengelola proyek dengan sukses dan mencapai hasil yang diinginkan. Apakah Anda sudah memiliki semua kemampuannya?

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A great people person

To kick this list off, we’re starting with perhaps the most important digital project management characteristic of all — people management. Starting from the hiring stage, you’ll want to pull together a team that vibes together. That means the cultural fit is almost as important as the technical skills.

In the day-to-day running of your operation, the way you handle relationships and conflict can either make or break your project. Your personality can be a great unifier, so critically analyze your own performance on that front.

To get the best out of your team, you need to invest in them. Take time to get to know each person’s strengths and weaknesses, and set achievable targets to keep them motivated. Even in the tough times, you need to regularly check in on people to keep them running at full speed. In-person meetings (or video calls for remote project managers) throughout every project are an essential part of your people management strategy.

Manajemen Proyek dan Waktu

Mengatur dan mengelola jadwal proyek, mengawasi batas waktu, serta memastikan proyek diselesaikan tepat waktu. Mengidentifikasi risiko potensial dan mengambil tindakan pencegahan atau penyelesaian jika terjadi keterlambatan atau hambatan.

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Is there a digital project management methodology?

Each project manager employs a different digital project management process, based on the organization, team, and project. No two projects will be the same, and they will likely require unique processes or methodologies.

Luckily, there are several to choose from. Some of the most popular project management methodologies fall into either Waterfall or Agile. Waterfall methodologies are a much more traditional project management approach — building scopes, managing resources, and working in phases. This process is popular because it’s straightforward and sequential. It works particularly well for construction projects where one thing needs to be completed (the frame) before another thing can be started (the roof).

Agile is a much more evolved methodology, built on the backbone of flexibility and collaboration. While Waterfall has a strict plan to follow, Agile approaches give teams the ability to respond to change quickly and efficiently. This also allows the client or stakeholder to come in at different stages and make sure their expectations are being met before moving forward.

If you'd like to learn more about methodologies, read The Beginner's Guide to Project Management Methodologies.

Digital Project Management Requirements

To qualify for this position as a Digital Project Manager, you should have the following skills and qualifications:

Communicate your expertise to non-digital clients

Whether you realize it or not, people who are deep in the digital sphere speak a different language to the civilians on the outside. A mix of jargon, acronyms, and name drops can be incredibly confusing to people without a digital background, and if your clients are contracting your services, it’s likely they fall into this category.

A good digital project manager should be able to translate technical concepts and specific details into regular language to keep clients on side. This is all part of offering a greater customer experience, which can give you the edge over more rigid competitors.

Use preliminary meetings to gauge your clients’ level of expertise at the outset, and set up post-project forms to get feedback on your approach. If you’ve ever been on the client side in the past, draw on that experience to customize your strategy going forward. Just like any other skill, it will take practice. But with the right attitude, you can be a master communicator.

Siapa Itu Project Manager Digital Marketing?

Project Manager Digital Marketing adalah seseorang yang bertanggung jawab mengelola proyek pemasaran digital. Mereka memiliki pemahaman yang mendalam tentang strategi pemasaran online dan teknologi terkait. Tugas utama mereka adalah mengarahkan dan mengkoordinasikan berbagai aspek kampanye pemasaran digital, termasuk perencanaan, pelaksanaan, pengukuran, dan analisis.

Seorang Project Manager Digital Marketing bekerja sama dengan tim pemasaran dan departemen terkait lainnya untuk mencapai tujuan bisnis melalui strategi pemasaran digital yang efektif. Mereka mengidentifikasi target audiens, menentukan taktik pemasaran yang tepat, mengelola anggaran kampanye, dan mengawasi pelaksanaan proyek secara keseluruhan.

Selain itu, Project Manager Digital Marketing juga bertanggung jawab untuk memantau kinerja kampanye, menganalisis data dan tren, serta membuat laporan kemajuan kepada manajemen. Mereka juga harus memastikan bahwa proyek berjalan sesuai jadwal, dalam anggaran, dan mencapai hasil yang diharapkan.

Kemampuan komunikasi yang baik, kepemimpinan yang efektif, dan pemahaman yang kuat tentang tren dan inovasi dalam pemasaran digital sangat penting bagi seorang Project Manager Digital Marketing. Mereka juga perlu mengikuti perkembangan terkini di bidang teknologi dan platform media sosial untuk memastikan strategi pemasaran yang berhasil.

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Tugas dan Tanggung Jawab Project Manager Digital Marketing

Sebagai seorang Project Manager Digital Marketing, tugas dan tanggung jawab utama meliputi:

How much does a digital project manager make?

With all these responsibilities, you may be wondering: How much do project managers make, in general? Or how much does an IT project manager make (go ahead and check out our guide on how to become an IT project manager, too)? A digital project manager salary can range anywhere from $59,000 to $134,000 per year. The average is about $75,000 per year. Salary usually varies depending on the role of the digital project manager, location, and experience.

What is digital project management?

Just what is digital project management? It’s a streamlined process of managing online projects from concept to completion, within budget and using a certain amount of resources. It involves planning, delegating, tracking, reviewing, and measuring results — usually all done using project management software. The goal of every project is different, but the overarching objective is to grow business and see valuable ROI from the project. Types of projects can range from events to digital content projects.

Digital projects come in all shapes and sizes. They can include: