Cara Daftar Makanan Di Google Maps
Discontinued features
Google Latitude was a feature that let users share their physical locations with other people. This service was based on Google Maps, specifically on mobile devices. There was an iGoogle widget for desktops and laptops as well.[176] Some concerns were expressed about the privacy issues raised by the use of the service.[177] On August 9, 2013, this service was discontinued,[178] and on March 22, 2017, Google incorporated the features from Latitude into the Google Maps app.[179]
In areas where Google Map Maker was available, for example, much of Asia, Africa, Latin America and Europe as well as the United States and Canada, anyone who logged into their Google account could directly improve the map by fixing incorrect driving directions, adding biking trails, or adding a missing building or road. General map errors in Australia, Austria, Belgium, Denmark, France, Liechtenstein, Netherlands, New Zealand, Norway, South Africa, Switzerland, and the United States could be reported using the Report a Problem link in Google Maps and would be updated by Google.[180] For areas where Google used Tele Atlas data, map errors could be reported using Tele Atlas map insight.[181]
If imagery was missing, outdated, misaligned, or generally incorrect, one could notify Google through their contact request form.[182]
In November 2016, Google announced the discontinuation of Google Map Maker as of March 2017.[183]
Google Maps is available as a mobile app for the Android and iOS mobile operating systems. The first mobile version of Google Maps (then known as Google Local for Mobile) was launched in beta in November 2005 for mobile platforms supporting J2ME.[191][192][193] It was released as Google Maps for Mobile in 2006.[194] In 2007 it came preloaded on the first iPhone in a deal with Apple.[195] A version specifically for Windows Mobile was released in February 2007[196] and the Symbian app was released in November 2007.[197]
Version 2.0 of Google Maps Mobile was announced at the end of 2007, with a stand out My Location feature to find the user's location using the cell towers, without needing GPS.[198][199][200] In September 2008, Google Maps was released for and preloaded on Google's own new platform Android.[201][202]
Up until iOS 6, the built-in maps application on the iOS operating system was powered by Google Maps. However, with the announcement of iOS 6 in June 2012, Apple announced that they had created their own Apple Maps mapping service,[203] which officially replaced Google Maps when iOS 6 was released on September 19, 2012.[204] However, at launch, Apple Maps received significant criticism from users due to inaccuracies, errors and bugs.[205][206] One day later, The Guardian reported that Google was preparing its own Google Maps app,[207] which was released on December 12, 2012.[208][209] Within two days, the application had been downloaded over ten million times.[210]
The Google Maps apps for iOS and Android have many of the same features, including turn-by-turn navigation, street view, and public transit information.[211][212] Turn-by-turn navigation was originally announced by Google as a separate beta testing app exclusive to Android 2.0 devices in October 2009.[213][214] The original standalone iOS version did not support the iPad,[212] but tablet support was added with version 2.0 in July 2013.[215] An update in June 2012 for Android devices added support for offline access to downloaded maps of certain regions,[216][217] a feature that was eventually released for iOS devices, and made more robust on Android, in May 2014.[218][219]
At the end of 2015 Google Maps announced its new offline functionality,[220] but with various limitations – downloaded area cannot exceed 120,000 square kilometers[221][222] and require a considerable amount of storage space.[223] In January 2017, Google added a feature exclusively to Android that will, in some U.S. cities, indicate the level of difficulty in finding available parking spots,[224] and on both Android and iOS, the app can, as of an April 2017 update, remember where users parked.[225][226] In August 2017, Google Maps for Android was updated with new functionality to actively help the user in finding parking lots and garages close to a destination.[227] In December 2017, Google added a new two-wheeler mode to its Android app, designed for users in India, allowing for more accessibility in traffic conditions.[228][229] In 2019 the Android version introduced the new feature called live view that allows to view directions directly on the road thanks to augmented reality.[230] Google Maps won the 2020 Webby Award for Best User Interface in the category Apps, Mobile & Voice.[231] In March 2021, Google added a feature in which users can draw missing roads.[232] In June 2022, Google implemented support for toll calculation. Both iOS and Android apps report how much the user has to pay in tolls when a route that includes toll roads is input. The feature is available for roads in the US, India, Japan and Indonesia with further expansion planned. As per reports the total number of toll roads covered in this phase is around 2000.[233]
USA Today welcomed the application back to iOS, saying: "The reemergence in the middle of the night of a Google Maps app for the iPhone is like the return of an old friend. Only your friend, who'd gone missing for three months, comes back looking better than ever."[234] Jason Parker of CNET, calling it "the king of maps", said, "With its iOS Maps app, Google sets the standard for what mobile navigation should be and more."[235] Bree Fowler of the Associated Press compared Google's and Apple's map applications, saying: "The one clear advantage that Apple has is style. Like Apple devices, the maps are clean and clear and have a fun, pretty element to them, especially in 3-D. But when it comes down to depth and information, Google still reigns superior and will no doubt be welcomed back by its fans."[236] Gizmodo gave it a ranking of 4.5 stars, stating: "Maps Done Right".[237] According to The New York Times, Google "admits that it's [iOS app is] even better than Google Maps for Android phones, which has accommodated its evolving feature set mainly by piling on menus".[238]
Google Maps' location tracking is regarded by some as a threat to users' privacy, with Dylan Tweney of VentureBeat writing in August 2014 that "Google is probably logging your location, step by step, via Google Maps", and linked users to Google's location history map, which "lets you see the path you've traced for any given day that your smartphone has been running Google Maps". Tweney then provided instructions on how to disable location history.[239] The history tracking was also noticed, and recommended disabled, by editors at CNET[240] and TechCrunch.[241] Additionally, Quartz reported in April 2014 that a "sneaky new privacy change" would have an effect on the majority of iOS users. The privacy change, an update to the Gmail iOS app that "now supports sign-in across Google iOS apps, including Maps, Drive, YouTube and Chrome", meant that Google would be able to identify users' actions across its different apps.[242]
The Android version of the app surpassed five billion installations in March 2019.[243] By November 2021, the Android app had surpassed 10 billion installations.[244]
Google Maps Go, a version of the app designed for lower-end devices, was released in beta in January 2018.[245] By September 2018, the app had over 10 million installations.[246]
Hubungkan Akun Iklan Google Anda dan Aktifkan Ekstensi Lokal
Setelah Anda memiliki akun Google Bisnisku yang telah terverifikasi. Cara membuat iklan di Google Maps berikutnya adalah dengan membuat Google Ads. Untuk membuatnya, pastikan Anda menggunakan alamat email yang sama dengan akun Google Bisnisku dan Google Ads. Setelah masuk ke iklan Google, navigasi ke eksistensi iklan.
Lalu, pilih “Perluas lokasi“. Selanjutnya, pilih akun Google Bisnisku dan periksa lokasi Anda untuk melihat apakah sudah sesuai. Jika sudah sesuai maka Anda bisa klik Selesai.
Nah, sekarang Anda telah menyiapkan ekstensi lokasi Anda, navigasikan ke eksensi “Panggilan“. Pengaturan ini akan memungkinkan pengguna untuk mengakses nomor telepon Anda dan menelepon bisnis Anda.
Directions and transit
Google Maps provides a route planner,[56] allowing users to find available directions through driving, public transportation, walking, or biking.[57] Google has partnered globally with over 800 public transportation providers to adopt GTFS (General Transit Feed Specification), making the data available to third parties.[58][59] The app can indicate users' transit route, thanks to an October 2019 update. The incognito mode, eyes-free walking navigation features were released earlier.[60] A July 2020 update provided bike share routes.[61]
In February 2024, Google Maps started rolling out glanceable directions for its Android and iOS apps. The feature allows users to track their journey from their device's lock screen.[62][63]
In 2007, Google began offering traffic data as a colored overlay on top of roads and motorways to represent the speed of vehicles on particular roads. Crowdsourcing is used to obtain the GPS-determined locations of a large number of cellphone users, from which live traffic maps are produced.[64][65][66]
Google has stated that the speed and location information it collects to calculate traffic conditions is anonymous.[67] Options available in each phone's settings allow users not to share information about their location with Google Maps.[68] Google stated, "Once you disable or opt out of My Location, Maps will not continue to send radio information back to Google servers to determine your handset's approximate location".[69][failed verification]
On May 25, 2007, Google released Google Street View, a feature of Google Maps providing 360° panoramic street-level views of various locations. On the date of release, the feature only included five cities in the U.S. It has since expanded to thousands of locations around the world. In July 2009, Google began mapping college campuses and surrounding paths and trails.
Street View garnered much controversy after its release because of privacy concerns about the uncensored nature of the panoramic photographs, although the views are only taken on public streets.[70][71] Since then, Google has blurred faces and license plates through automated facial recognition.[72][73][74]
In late 2014, Google launched Google Underwater Street View, including 2,300 kilometres (1,400 mi) of the Australian Great Barrier Reef in 3D. The images are taken by special cameras which turn 360 degrees and take shots every 3 seconds.[75]
In 2017, in both Google Maps and Google Earth, Street View navigation of the International Space Station interior spaces became available.
Google Maps has incorporated[when?] 3D models of hundreds of cities in over 40 countries from Google Earth into its satellite view. The models were developed using aerial photogrammetry techniques.[76][77]
At the I/O 2022 event, Google announced Immersive View, a feature of Google Maps which would involve composite 3D images generated from Street View and aerial images of locations using AI, complete with synchronous information. It was to be initially in five cities worldwide, with plans to add it to other cities later on.[78] The feature was previewed in September 2022 with 250 photorealistic aerial 3D images of landmarks,[79] and was full launched in February 2023.[80] An expansion of Immersive View to routes was announced at Google I/O 2023,[81] and was launched in October 2023 for 15 cities globally.[82]
The feature uses predictive modelling and neural radiance fields to scan Street View and aerial images to generate composite 3D imagery of locations, including both exteriors and interiors, and routes, including driving, walking or cycling, as well as generate synchronous information and forecasts up to a month ahead from historical and environmental data about both such as weather, traffic and busyness.
Immersive View has been available in the following locations:[citation needed]
Google added icons of city attractions, in a similar style to Apple Maps, on October 3, 2019. In the first stage, such icons were added to 9 cities.[83]
In December 2009, Google introduced a new view consisting of 45° angle aerial imagery, offering a "bird's-eye view" of cities. The first cities available were San Jose and San Diego. This feature was initially available only to developers via the Google Maps API.[84] In February 2010, it was introduced as an experimental feature in Google Maps Labs.[85] In July 2010, 45° imagery was made available in Google Maps in select cities in South Africa, the United States, Germany and Italy.[86]
In February 2024, Google Maps incorporated a small weather icon on the top left corner of the Android and iOS mobile apps, giving access to weather and air quality index details.[87]
Previously called Search with Live View, Lens In Maps identifies shops, restaurants, transit stations and other street features with a phone's camera and places relevant information and a category pin on top, like closing/opening times, current busyness, pricing and reviews using AI and augmented reality. The feature, if available on the device, can be accessed through tapping the Lens icon in the search bar. It was expanded to 50 new cities in October 2023 in its biggest expansion yet, after initially being released in late 2022 in Los Angeles, San Francisco, New York, London, and Paris.[88][89] Lens in Maps shares features with Live View, which also displays information relating to street features while guiding a user to a selected destination with virtual arrows, signs and guidance.[90]
Google collates business listings from multiple on-line and off-line sources. To reduce duplication in the index, Google's algorithm combines listings automatically based on address, phone number, or geocode,[91] but sometimes information for separate businesses will be inadvertently merged with each other, resulting in listings inaccurately incorporating elements from multiple businesses.[92] Google allows business owners to create and verify their own business data through Google Business Profile (GBP), formerly Google My Business (GMB).[93] Owners are encouraged to provide Google with business information including address, phone number, business category, and photos.[94] Google has staff in India who check and correct listings remotely as well as support businesses with issues.[95] Google also has teams on the ground in most countries that validate physical addresses in person.[96] In May 2024, Google announced it would discontinue the chat feature in Google Business Profile. Starting July 15, 2024, new chat conversations would be disabled, and by July 31, 2024, all chat functionalities would end.[97]
Google Maps can be manipulated by businesses that are not physically located in the area in which they record a listing. There are cases of people abusing Google Maps to overtake their competition by placing unverified listings on online directory sites, knowing the information will roll across to Google (duplicate sites). The people who update these listings do not use a registered business name. They place keywords and location details on their Google Maps business title, which can overtake credible business listings. In Australia in particular, genuine companies and businesses are noticing a trend of fake business listings in a variety of industries.[98]
Genuine business owners can also optimize their business listings to gain greater visibility in Google Maps, through a type of search engine marketing called local search engine optimization.[99]
In March 2011, indoor maps were added to Google Maps, giving users the ability to navigate themselves within buildings such as airports, museums, shopping malls, big-box stores, universities, transit stations, and other public spaces (including underground facilities). Google encourages owners of public facilities to submit floor plans of their buildings in order to add them to the service.[100] Map users can view different floors of a building or subway station by clicking on a level selector that is displayed near any structures which are mapped on multiple levels.
My Maps is a feature in Google Maps launched in April 2007 that enables users to create custom maps for personal use or sharing. Users can add points, lines, shapes, notes and images on top of Google Maps using a WYSIWYG editor.[101] An Android app for My Maps, initially released in March 2013 under the name Google Maps Engine Lite, was available until its removal from the Play Store in October 2021.[102][103][104]
Google Local Guides is a volunteer program launched by Google Maps[105] to enable users to contribute to Google Maps when registered. It sometimes provides them additional perks and benefits for their collaboration. Users can achieve Level 1 to 10, and be awarded with badges. The program is partially a successor to Google Map Maker as features from the former program became integrated into the website and app.[106]
The program consists of adding reviews, photos, basic information, and videos; and correcting information such as wheelchair accessibility.[107][108] Adding reviews, photos, videos, new places, new roads or providing useful information gives points to the users.[109] The level of users is upgraded when they get a certain amount of points.[110][111] Starting with Level 4, a star is shown near the avatar of the user.[111]
Earth Timelapse, released in April 2021, is a program in which users can see how the earth has been changed in the last 37 years. They combined the 15 million satellite images (roughly ten quadrillion pixels) to create the 35 global cloud-free Images for this program.[112]
If a user shares their location with Google, Timeline summarises this location for each day on a Timeline map.[113] Timeline estimates the mode of travel used to move between places and will also show photos taken at that location. In June 2024, Google started progressively removing access to the timeline on web browsers, with the information instead being stored on a local device.[114][115]
As the user drags the map, the grid squares are downloaded from the server and inserted into the page. When a user searches for a business, the results are downloaded in the background for insertion into the side panel and map; the page is not reloaded. A hidden iframe with form submission is used because it preserves browser history. Like many other Google web applications, Google Maps uses JavaScript extensively.[116] The site also uses protocol buffers for data transfer rather than JSON, for performance reasons.
The version of Google Street View for classic Google Maps required Adobe Flash.[117] In October 2011, Google announced MapsGL, a WebGL version of Maps with better renderings and smoother transitions.[118] Indoor maps use JPG, .PNG, .PDF, .BMP, or .GIF, for floor plans.[119]
Users who are logged into a Google Account can save locations so that they are overlaid on the map with various colored "pins" whenever they browse the application. These "Saved places" can be organized into default groups or user named groups and shared with other users. "Starred places" is one default group example. It previously automatically created a record within the now-discontinued product Google Bookmarks.
The Google Maps terms and conditions[120] state that usage of material from Google Maps is regulated by Google Terms of Service[121] and some additional restrictions. Google has either purchased local map data from established companies, or has entered into lease agreements to use copyrighted map data.[122] The owner of the copyright is listed at the bottom of zoomed maps. For example, street maps in Japan are leased from Zenrin. Street maps in China are leased from AutoNavi.[123] Russian street maps are leased from Geocentre Consulting and Tele Atlas. Data for North Korea is sourced from the companion project Google Map Maker.
Street map overlays, in some areas, may not match up precisely with the corresponding satellite images. The street data may be entirely erroneous, or simply out of date: "The biggest challenge is the currency of data, the authenticity of data," said Google Earth representative Brian McClendon. As a result, in March 2008 Google added a feature to edit the locations of houses and businesses.[124][125]
Restrictions have been placed on Google Maps through the apparent censoring of locations deemed potential security threats. In some cases the area of redaction is for specific buildings, but in other cases, such as Washington, D.C.,[126] the restriction is to use outdated imagery.
Google Maps API, now called Google Maps Platform, hosts about 17 different APIs, which are themed under the following categories: Maps, Places and Routes.[127]
After the success of reverse-engineered mashups such as chicagocrime.org and housingmaps.com, Google launched the Google Maps API in June 2005[128] to allow developers to integrate Google Maps into their websites. It was a free service that did not require an API key until June 2018 (changes went into effect on July 16), when it was announced that an API key linked to a Google Cloud account with billing enabled would be required to access the API.[129] The API currently[update] does not contain ads, but Google states in their terms of use that they reserve the right to display ads in the future.[130]
By using the Google Maps API, it is possible to embed Google Maps into an external website, onto which site-specific data can be overlaid.[131] Although initially only a JavaScript API, the Maps API was expanded to include an API for Adobe Flash applications (but this has been deprecated), a service for retrieving static map images, and web services for performing geocoding, generating driving directions, and obtaining elevation profiles. Over 1,000,000[132] web sites use the Google Maps API, making it the most heavily used web application development API.[133] In September 2011, Google announced it would deprecate the Google Maps API for Flash.[134]
The Google Maps API was free for commercial use, provided that the site on which it is being used is publicly accessible and did not charge for access, and was not generating more than 25,000 map accesses a day.[135][136] Sites that did not meet these requirements could purchase the Google Maps API for Business.[137]
As of June 21, 2018, Google increased the prices of the Maps API and requires a billing profile.[138]
Due to restrictions on geographic data in China, Google Maps must partner with a Chinese digital map provider in order to legally show Chinese map data. Since 2006, this partner has been AutoNavi.[123]
Within China, the State Council mandates that all maps of China use the GCJ-02 coordinate system, which is offset from the WGS-84 system used in most of the world. google.cn/maps (formerly Google Ditu) uses the GCJ-02 system for both its street maps[139] and satellite imagery.[140] google.com/maps also uses GCJ-02 data for the street map, but uses WGS-84 coordinates for satellite imagery,[141] causing the so-called China GPS shift problem.
Frontier alignments also present some differences between google.cn/maps and google.com/maps. On the latter, sections of the Chinese border with India and Pakistan are shown with dotted lines, indicating areas or frontiers in dispute. However, google.cn shows the Chinese frontier strictly according to Chinese claims with no dotted lines indicating the border with India and Pakistan. For example, the South Tibet region claimed by China but administered by India as a large part of Arunachal Pradesh is shown inside the Chinese frontier by google.cn, with Indian highways ending abruptly at the Chinese claim line. Google.cn also shows Taiwan and the South China Sea Islands as part of China. Google Ditu's street map coverage of Taiwan no longer omits major state organs, such as the Presidential Palace, the five Yuans, and the Supreme Court.[142][additional citation(s) needed]
Feature-wise, google.cn/maps does not feature My Maps. On the other hand, while google.cn displays virtually all text in Chinese, google.com/maps displays most text (user-selectable real text as well as those on map) in English.[citation needed] This behavior of displaying English text is not consistent but intermittent – sometimes it is in English, sometimes it is in Chinese. The criteria for choosing which language is displayed are not known publicly.[citation needed]
Apa Itu Google Bisnisku
Google Bisnisku adalah fitur yang bisa digunakan para pemilik usaha untuk mempermudah calon konsumen mengetahui informasi lengkap seputar bisnis mereka. Mulai dari nama usaha, alamat, nomor telepon, email, nomor telepon, jam operasional, foto, hingga review dari pelanggan.
Artistic and literary uses
The German "geo-novel" Senghor on the Rocks (2008) presents its story as a series of spreads showing a Google Maps location on the left and the story's text on the right. Annika Richterich explains that the "satellite pictures in Senghor on the Rocks illustrate the main character's travel through the West-African state of Senegal".[247]
Artists have used Google Street View in a range of ways. Emilio Vavarella's The Google Trilogy includes glitchy images and unintended portraits of the drivers of the Street View cars.[248] The Japanese band group inou used Google Street View backgrounds to make a music video for their song EYE.[249] The Canadian band Arcade Fire made a customized music video that used Street View to show the viewer their own childhood home.[250][251]
Links to related articles
Google seperti tidak bisa lepas dari kehidupan kita. Google tidak pernah lepas dari kegiatan kita mulai dari mencari informasi sampai menentukan arah. Sebagai media utama tempat orang-orang mendapatkan informasi, Google juga memberikan kesempatan para pebisnis untuk beriklan agar bisnis mereka lebih dikenal. Salah satunya para pebisnis juga bisa beriklan di Google Maps. Tahukah Anda, berdasarkan survei Google Maps 6 kali lebih populer dari aplikasi navigasi lainnya. Oleh karena itu, cara membuat iklan di google maps wajib Anda ketahui.
Beriklan di Google Maps sangat menguntungkan terutama untuk Anda usaha kecil dan menengah. Daripada Google Search, bisa dikatakan beriklan di Google Maps tidak terlalu kompetitif. Penggunanya masih terbilang sepi, ini sangat cocok untuk Anda.
Menentukan Durasi Iklan
Sebuah iklan yang efektif harus memiliki durasi yang tepat agar dapat menarik perhatian dan menyampaikan pesan dengan baik. Menentukan durasi iklan tidaklah mudah, karena harus mempertimbangkan berbagai faktor seperti target audiens, tujuan iklan, dan media yang digunakan.
Dalam menentukan durasi iklan, penting untuk memahami bahwa waktu yang terlalu singkat mungkin tidak cukup untuk menyampaikan pesan dengan jelas, sementara waktu yang terlalu lama dapat membuat audiens kehilangan minat.
Durasi iklan juga harus disesuaikan dengan media yang digunakan, misalnya iklan televisi biasanya memiliki durasi yang lebih lama dibandingkan iklan radio atau iklan online.Selain itu, perlu juga mempertimbangkan gaya dan ritme iklan.
Beberapa iklan mungkin membutuhkan durasi yang pendek dan cepat untuk menciptakan efek yang kuat, sementara yang lain mungkin lebih cocok dengan durasi yang lebih panjang untuk memberikan penjelasan yang detail.
Untuk menentukan durasi iklan yang tepat, penting untuk melakukan riset pasar dan memahami preferensi dan kebiasaan target audiens. Melakukan uji coba dan pengujian terhadap iklan yang berbeda durasinya juga dapat membantu menentukan durasi yang paling efektif.
Dalam kesimpulannya, menentukan durasi iklan yang tepat adalah hal yang penting dalam mencapai kesuksesan kampanye iklan. Dengan mempertimbangkan faktor-faktor seperti target audiens, tujuan iklan, dan media yang digunakan, serta melibatkan riset pasar dan pengujian, kita dapat menemukan durasi yang paling efektif untuk iklan kita.
Pilihan Terbaik Sewa Server Murah Khusus untuk Bisnis Online di Hostnic.id
Dalam dunia bisnis yang semakin kompetitif, memanfaatkan segala peluang untuk meningkatkan jangkauan bisnis adalah suatu keharusan. Pasang iklan di Google Maps secara gratis adalah salah satu cara efektif untuk mencapai tujuan tersebut.
Dengan menampilkan bisnis Kamu di platform yang populer dan sering digunakan oleh banyak orang, Kamu dapat menjangkau calon pelanggan potensial dengan lebih luas. Jadi, jangan lewatkan kesempatan ini dan segera pasang iklan di Google Maps untuk mendapatkan keuntungan yang lebih besar.
Terima kasih telah membaca artikel ini dan jangan lupa untuk membagikannya kepada teman-teman Kamu. Sampai jumpa di artikel menarik lainnya!
Cara Membuat Iklan di Google Maps
Beriklan di Google Maps tidaklah terlalu rumit, Anda cukup mendaftarkan bisnis Anda ke Google Bisnisku. Untuk Anda yang belum tahu apa itu Google Bisnisku, simak penjelasannya berikut ini.
Halo teman-teman, kembali lagi dengan saya Renra Sedoya, masih di Channel YouTube Digimaya. Channel YouTube yang membahas seputar Google Ads, Google Analytics dan Google Tag Manager. Di video kali ini, saya akan menjelaskan bagaimana cara membuat iklan di Google Maps.
Jadi, contoh iklannya seperti ini ya kalau kita lihat di layar monitor ini, misalnya saya mengetikkan “kursus web programming jakarta”, nanti di sini akan ada hasil pencariannya dan di sini kita lihat ada sponsored atau iklan.
Nah, bagaimana caranya kita ingin promosikan bisnis kita agar bisa muncul di bagian atas, tapi di tampilan Google Maps?
Daftarkan Bisnis di Google Business Profile
Yang pertama kali harus kita lakukan adalah mendaftarkan bisnis kita di Google Business Profile yang dulu disebut sebagai Google My Business. Jadi, ini adalah satu layanan dari Google di mana kita bisa mendaftarkan bisnis di Google dan tentu saja gratis. Jadi, tinggal kita daftarkan, verifikasi dan lengkapi semua informasinya. Dan kita juga bisa menambahkan foto dan lain-lain.
Setelah kita daftarkan bisnis dan kita verifikasi, maka nanti bisnis kita bisa dioptimasi agar muncul juga di hasil pencarian organik dan juga bisa diiklankan.
Nah, ketika kita mendaftarkan bisnis, kalau bisa menggunakan email yang sama dengan akun Google Ads-nya. Tapi, kalau memang kebetulan berbeda email-nya, dan bisnis sudah terdaftar, silahkan akun atau email Google Ads-nya bisa didaftarkan sebagai admin di akun Google Business Profile. Sehingga nanti akun dari Google Business Profile ini bisa terhubung atau terkoneksi dengan akun Google Ads-nya.
Langkah berikutnya, kita harus membuat Search Campaign. Jadi, kita buat campaign baru, yaitu Search Campaign dan jangan lupa kita tambahkan aset Location.
Keterangan Select location source:
Location Group: kalau kita memiliki banyak cabang dan kita kelompokkan berdasarkan lokasi, kita bisa memilih ini dan grupkan setiap lokasi melalui New location group yang berada di sebelah kiri bawah.
All synced locations: menggabungkan semua lokasi yang tersedia.
Jadi, disesuaikan saja.
Selain itu, untuk melihat tampilan iklannya nanti, bisa lihat di bagian sebelah kanan. Jadi, nanti dia bisa muncul seperti ini, di bawah dari iklan search-nya dan kalau diklik bisa langsung masuk ke Google Maps.
Tapi, selain itu, iklan kita bisa juga tampil di hasil pencarian Google Maps seperti ini (berada di atas dengan label Sponsored). Jadi, orang bisa lihat website kita, direction atau menuju ke lokasi kita, bisa call dan share.
Buat Target dan Tawarkan Iklan Berdasarkan Lokasi Tertentu
Langkah selanjutnya, Anda harus menargetkan lokasi tertentu dan menawarkan lokasi untuk memaksimalkan iklan Anda. Caranya sebagai berikut:
1. Buka Kata Kunci dan Penargetan pilih Lokasi
– Di sini, pilih satu atau lebih lokasi dan sesuaikan tawarkan Anda di sebelah penyesuaikan tawaran.
– Buat kata kunci spesifik target. Selalu ingat untuk mengoptimalkan kata kunci yang Anda gunakan dalam iklan.
– Pantau terus iklan Anda dan gunakan data untuk mengoptimalkan iklan.